The Big Business of Breastfeeding

The Big Business of Breastfeeding

We have so much information available at our fingertips. Some of it is supremely helpful, especially the stuff that’s evidence-based. It can be difficult to find that stuff, though, amongst individual stories which can be presented through the rose-colored filter of social media, or marketing tactics disguised as people's "real" experience. While there are true gems buried in the noise, and parents can sometimes find a solution that works for them, often the proliferation of information can increase anxiety during what is already a stressful time.

The article linked below really resonated with me regarding what my clients are experiencing. Many have shared similar sentiments during our time together. I'm so happy the author put it into words.

It's interesting to note that early on in my studies to become an IBCLC, one of the things we discussed was how the lactation consultant can somewhat take the place of the proverbial village that we once had way back in our history, or to this day in other parts of the world. So much of this online noise would be unnecessary, or at the very least, less confusing if we all received knowledge of how to feed and care for infants through observation and contribution during our formative years in the village. During my visits, I try to help parents tease out what is most important for them and to aim to achieve that with evidence-based information laced with simplicity and care.

An example of this: I recently visited with a family where every time they were trying to feed their newborn, the energy in the room became electrified. The mom would position herself sitting straight up with several pillows propping her up behind her back, strapping a nursing pillow to her tender body. The dad would stand near her and hold their wailing baby while this extended preparation was happening, and the nanny was rushing around the room gathering cloths and blankets, loudly directing the parents while they were trying to quickly position the discombobulated baby at mom's breast. The stress was palpable. They were all trying to do it "right".

During our visit together, my first goal was to help them find a more serene setup to the main event, so that everyone could take a breath and allow the baby to chill out a bit before working on the latch. Allowing the baby to calmly acclimate to moms body often improves latch, discomfort, and milk transfer. We found a more relaxed and natural position for mom's body so she and the baby could start to use their natural instincts to facilitate the feed. The baby latched deeper and more comfortably than they ever had, and mom was so relieved to see that this was possible for them. Simplification, which included removing some of the accoutrements purportedly meant to make things easier via social media, made all the difference for this family. They felt empowered in a way they hadn't previously, simply by recognizing that you may not need all of the things to be successful.

This is just one aspect of what is discussed in this article. There are some gems included that will likely resonate with lots of my clients' experiences. I hope it provides an opportunity for reflection and even a new perspective for you.

The Big Business of Breastfeeding

Podcast? Yeah, I did that!

Podcast? Yeah, I did that!

"I was honored in July of last year to be invited to interview for Paulette Kamenecka’s Podcast “What You Didn’t Expect in Fertility, Pregnancy & Birth”

I Asked For This?!?!

I Asked For This?!?!

“I can't remember how I came across this little animation, but I do remember how it hit me like a ton of bricks”

Careful zzzzzzzzz

Careful zzzzzzzzz

“Knowing first-hand what it feels like to walk around in emotional and nearly physical pain due to sleep-deprivation, I completely sympathize with the families I work with. I genuinely want to them to find a comfortable and effective solution to help them get some rest”

Reality Check

Reality Check

“I believe women should have choices. I believe women have the ability to know what is right for them”

HoliDAZE

HoliDAZE

“Statistically, this time of year is when many breastfeeding challenges arise, particularly mastitis which is a breast infection that no one wants to experience.”

Alphabet Soup

Alphabet Soup

“Fortunately, there are a number of ways new parents can receive help and guidance from a variety of breastfeeding professionals with varying levels of education and practice”

What Have You Done For Me Lately?

What Have You Done For Me Lately?

“I suppose if you are here on my website you already have some idea of what lactation consultants can offer, but perhaps the details and nuances are less apparent for any number of reasons”

Love in the time of COVID

Love in the time of COVID

“Now we find ourselves in a place to start considering our tentative forays out into the world. With so many pieces of information out there to consume, some factual, some opinionated, it is extremely difficult to consider how much to expand, to venture out, to connect”

Preparing For A Home Visit With Me

Preparing For A Home Visit With Me

“So while I want to keep instructions simple when you are planning for my visit, I have found there are a few additional things you may find helpful in terms of “preparation” that will allow you to focus (as much as possible with little sleep) and get the most out of our time together”

Dangerous Breastfeeding

Dangerous Breastfeeding

“Lucky for me (and you!), posts like this come up every once in a while to help me educate and inform my clients”

Momsplaining

Momsplaining

Um, THIS!!!! You're welcome.

Mothers' Groups - Friend or Foe?

Mothers' Groups - Friend or Foe?

“I had to force myself to join a new moms’ support group. I had heard they were very helpful, but my emotions were fluctuating, the logistics of caring for a newborn were confounding, and I was just too tired to even get dressed”

Beyond the Boob

Beyond the Boob

“I'm starting a project that is inspired by my desire to help women in need beyond what I typically do in a work day”

B(.)(.)BS!

B(.)(.)BS!

“Maybe you are pumping right now, maybe the baby is sleeping and you have a few minutes to yourself, maybe your partner needs some "practice" time with the little...here is something fun to do”

Ch-Ch-Changes

Ch-Ch-Changes

“In the spirit of election day, which will inevitably bring change (and those of you who know me will know in which direction I hope it goes), I wanted to share a few little changes I’ve recently made in my practice”